Password Security and Data Privacy Survey 2018
The results are in.

data breaches in numbers over 2017 and 2018
There has been a disturbing upward trend in cybersecurity data breaches and there’s little doubt the dark side of the internet is winning at attacking, breaching, and exfiltrating data from too many consumers as well as businesses.

As of June 2018, over 2,300 data breaches have been disclosed exposing over 2.6 Billion records. In the 4iQ 2018 Breached Identity Report, we reported that 2017 “may go down in history as the year of accidental exposures.” As technology continues to evolve in ability and sophistication, the methods used to compromise that technology also evolve with it.

To illustrate the instances of what puts individuals and corporations at risk, 4iQ conducted a survey in July 2018, providing insight into what Americans worry about when it comes to their digital identity and security.


This survey provides a glimpse into public concerns relating to personal data privacy, and even the potential for corporate security risks from an uneducated or unmotivated employee audience.

- Claire Umeda, Head of Marketing at 4iQ



Survey summary:

  • By nearly a 2:1 ratio, respondents expressed more concern about someone gaining access to their personal email or private text messages than their company email – “someone hacking onto my work email” ranked dead last in the concerns about personal data privacy poll.
  • Seventy percent of respondents are willing to consider signing up for a real-time service that sends alerts as soon as their personal information is suspected to have been stolen or breached. However, eighteen percent of people do not utilize identity protection services because “they do not understand what they do.”
  • Eighteen percent of people do not utilize identity protection services because “they do not understand what they do,” and only thirty percent of people who fear that their data has been compromised or stolen will sign up for identity theft protection.
  • Survey data shows that nearly 70 percent of respondents would change their passwords immediately if there was just a 30 percent chance of their logins being compromised.
  • It also found that respondents are virtually equally concerned about their social security number being compromised as they are about their banking or credit card credentials being compromised.
  • Millennials and African-Americans are acutely concerned about data security.
  • Fifty-three percent of employees are more concerned with someone gaining access to their personal email or private text messages than their company email.


Data breaches have become an epidemic.

Download the 4iQ Identity Breach Report 2018: “Identities in the Wild: The Tsunami of Breached Identities Continues" which is based on 8.7 billion raw records from nearly 3,525 raw breach corpuses that 4iQ has discovered through our proprietary intelligence platform.