October 17, 2019

Identity Protection & Data Breach Survey

2,300 US adults perceptions on the impact, concerns, roles and responsibilities on data breaches and identity protection.

The results are in.

As technology continues to pervade our lives, our identities are increasingly intertwined with the digital world. For all the good this digital revolution has brought, it has produced a certain level of risk as well. It seems as often as every week there’s another major breach that is disclosed. At times, individuals and businesses alike may feel helpless; however, much can be done to mitigate this unfortunate trend—and it starts with gathering insights from the true victims.

In August 2019, 4iQ surveyed more than 2,300 U.S. adults about their experience with data breaches and protecting personally identifiable information. The results were eye-opening, and the need for consumers, companies and the country to know more and do better has never been clearer.

Survey summary:

  • Less than half, 44%, of respondents said they have been notified that they were victims of a breach. Among the victims, 84% were offered identity protection services, although 54% felt that this wasn’t enough of a response from the organization that suffered the breach. 
  • Nearly 40% of respondents believe they have already suffered identity theft and more than half of respondents, 55%, believe that it’s likely their personally identifiable information (PII) is already in the hands of criminals. As a result, 62% of respondents are concerned that their PII could be used by someone to commit fraud.
  • More than half, 52%, of respondents said they would expect their own online security error to negatively or very negatively affect their standing with their employer—an additional stress for working Americans—so it’s not surprising then, that 60% of respondents believe there’s a “blame-the-victim” problem with cybercrime.
  • A strong majority, 63%, are concerned that prior breaches could lead to future identity fraud, and 37% believe they have already been a victim of fraud as a result of a cybercrime incident.
  • While 75% of respondents perceived their employers to be effective or very effective at protecting PII, only 42% felt the same way about the government’s effectiveness.
  • When asked about their own effectiveness when it comes to protecting their PII, survey respondents rated themselves lower than their employers. Only 15% called themselves very effective, versus 23% for their employers, showing that everyday consumers may feel unprepared to contend with the threats presented by cybercrime.
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
    Identity Protection and Data Breaches Survey
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It is no secret that cybercrime continues to rise, due to a large extent from data breaches that have exposed our digital identity information.
— Monica Pal, CEO of 4iQ

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